Digital Marketing Overview

Want to be the first one that peole see when they search for businesses in your field?

Want to have a Huge Online presence without going broke?

If you answered 'YES'to any of the above questions, then you need to come speak to us, and we'll help you decide a strategy that is relevant for your business without charging you an arm and a leg

Digital Marketing Image

Digital Marketing Strategy

In broad terms, Digital Marketing comprises of wide a range of strategies, techniques and campaigns which increases the online presence of a company. Websites don't only need to look amazing, they also need to perform amazind. Right from the start, we consider a couple of things with every project; your content strategy, information architecture, user-pathways and how to market your site to your audience. While these services can be completed as individual requirements, it is important for clients to realise that a combined strategy will always perform better and produce even better results.

Search Engine Optimization (SEO)

SEO is a methodology of strategies, techniques and tactics used to increase organic visitors to a website by obtaining a high-ranking placement in the search results page of search engines (Google, Bing, Yahoo etc). SEO helps to ensure that a site is accessible to a search engine and improves the chances that the site will be found by potential clients.

Pay Per Click

Pay-per-click is an internet advertising model that is used to drive traffic to websites, in which an advertiser pays a publisher when the ad is clicked. Pay-per-click is commonly associated with first-tier search engines. This particular Marketing Strategy is designed for clients to experience an increase in qualified traffic leading to higher conversion rates. This is based on current analytics software (if set up), landing pages, and current campaign statistics, if they exist.

Social Media Marketing

With every website we setup, part of the process is to analyse your current social media presence and marketing. In this current age of social media, businesses must be open to discuss with their customers and clients. It is very important to find out what your clients like, what they dislike, and what ideas they can share with you. We can create a comprehensive Social Media Marketing strategy and project plan that clearly defines deliverables and measurable business goals for social media profiles and sharable content. We produce measurable goals and w also evaluate every campaign's performance.

Content Marketing

Content marketing is a valuable form of Online Marketing focused on creating, publishing, and distributing content for a targeted Online Audience - with the objective of driving profitable customer action. The key word here is "valuable.' It's what changes this definition from one that could describe almost any form of advertising or marketing. Examples are podcasts, blogs, infographics, resource based webpages, videos, white papers, presentations.

Mobile Marketing

Mobile marketing is a multi-channel online marketing technique focused on reaching a specific audience on their smartphones, feature phones, tablets, or any other related devices through websites, E-mail, SMS and MMS, social media, or applications. Mobile marketing is one of the fastest growing areas of digital marketing. A mobile marketing strategy takes advantage of the unique opportunities that are available on mobile - the channels it provides, as well as the in-the-moment experiences and interactions it enables. Step one is to have a responsively designed website which works well on mobile devices. Thereafter a unique mobile marketing strategy aimed at reaching a target audience on their smartphones, tablets, and/or other mobile devices, via websites, email, SMS, social media, and apps is then set-up.

Features and Benefits

Cost Effective

Digital marketing helps you save money and obtain more leads. Many digital marketing and advertising methods are budget-friendly.

Improved Conversion Rate

When you focus on people more likely to be interested in your business, you increase your chances of earning a conversion.

Measurable Results

You are provided with solid, reliable reports that show you the exact results of how many people opened your email or clicked a specific link.

Frequently Asked Questions

01. Do I have to pay to appear at the top of a Google Search?
Contrary to popular belief, ranking first in Google has nothing to do with money! Put simply, you can’t pay to be first. While large marketing budgets help when it comes to SEO, as you can do more, it doesn’t guarantee results. More specialist sites, or sites creating great content can often outrank bigger companies. All major search engines offer paid advertising models, where you can pay to appear higher in the paid results, but these have no impact on the natural search results.
02. Do you only use Google AdWords?
While the majority of PPC clients will make use of AdWords, it is not the only advertising platform out there and certainly isn’t always the most effective. We are experienced in using all sorts of PPC services, such as Facebook Advertising, LinkedIn Advertising and Paid Stumbles, to name but a few.
We will help you find the correct advertising platform for what you’re trying to achieve.
03. How long will it take to see results?
This is a very tough question, as all projects are different and timeframes may often be out of our control (for example, a client’s developer may have no time to work on our recommendations). Our stock answer is that within the first 60 days from the start of the projects, most, if not all, clients will have seen a noticeable improvement. We always like to tackle the quick win items first so that the project starts to pay for itself almost immediately; so that most clients start to results quicker.
04. What software do you use?
We have a number of software licences for industry-leading tools. We tend not to use a single tool or a standard set of tools, as it is much better for us to use the best tools for each different job, rather than just the one we happen to have access to.
05. What are keywords?
Keywords are the words and phrases that searchers use (usually with search engines) to find relevant pages, images, videos, or any kind of information when looking for answers, knowledge, products, or services. SEO specialists and professionals consider keywords and the topics they suggest when optimizing content for search.
06. Can social media marketing really help my business?
Most definitely! It’s been proven time and again by most business. In fact, not utilizing social media marketing can actually harm your business. This is because having an online presence on social media is highly expected of any reputable firm/brand these days.
07. Can I start and stop SEO Services as I go?
We strongly advise against starting and stopping Search Engine Optimization. SEO is not a sprint, it is a marathon, and results take time to develop and it's through continual efforts that those results keep developing and maturing. By stopping, you will lose results that someone else, such as your competition, will take advantage of and rise above you, and get in front of your customers.
08. Is Webaholics Certified and Accredited?
Yes. We are certified Google and Bing Partners! Webaholics has been recognized as a leader in Digital Marketing.